Every product has a target audience and is designed to solve their problems in some way. Prototyping is an essential step in the Design Thinking process and is often used in the final testing phase. Let's get a closer understanding of what, how, and why of prototyping. That is what prototyping does – implement ideas into tangible form and explore their real-world impact before finally executing them. Planning and testing your ideas before implementing them is the best way to ensure your brand can release the right products. While it's tempting to dive head-first into the project, you'll do well to remember the adage – ''by failing to prepare, you prepare to fail''. The journey of developing a new product involves various steps.
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